Introduction
Rheinenergie is an energy service provider and water supplier for Cologne and the surrounding region. They were involved with the development of urban quarters and wanted to covey their innovative solutions + offers to the visitors of the trade fair and various other target groups in an interactive and playful way.
Brief : To create a model world of Rhienenrgie and narrate the various offering through an interactive augmented reality app.
Process
User journey
Information architecture
Narrative creation
Map graphic system
Cinema 4D assets
AR app creation Unity
Explore
Scopes
Interaction Design
Exhibition Design
UI UX of the application
An abstract city map invites you to digitally experience the versatile world of RheinEnergie filled with various micro-interactions. Each corner of the map immerses you into detailed scenes narrating a specific offering - mobility, energy and heat supply. The three-dimensional assets also designed to follow a system and animated for storytelling.
The UI clearly suggested to the users how to interact with the application and relevant topics could be explored more deeply on additional detail pages. These detail pages had articles, images and also explanatory films.
USER JOURNEY
User visits the Trade fair
Attention capture by the on going interaction displayed on the large screen
Visitor can interact with the large installation
Visitor can downoad the application and get themselves the interactive coasters
Visitor can take home the coaster and share with friends/ collegues
Visitor can share the content on their social media
Visitor can interact their personal coasters where they are also assisted by represetatives
Mini tutorials to help the user interact with the application by themselves
APP Information Architecture
Prototype screens
Introduction
Tap to load more detail
To Scan
Rotate the Map for Night mode
Point to the RED dot
Know more
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Interaction
