Redesign onboarding
Make it quicker and less scary
++ New design system
Role
Design strategist and Lead
Team
3 Designers
2 PM + 3 BA + 25 Dev + 10 QA
Timeframe
8 months
AS IS
FXCM was sitting on outdated technology and needed digital transformation asap, ++ they also wanted to launch a new brand identity for a new demographic in 6-12 months.
Backbase onboarding
183 countries and 17 languages but with broken experience and default template branding
Latency
Heavy dependence on customer support and manual document review and approval or rejection
Complexity Vs Trust
Low trust in a complex KYC, compliance flow limited new customer to sign up.
TO BE
Development of the custom application which required huge back-end and integration efforts, understanding business logic and complex network of user flows, while cleaning up and reusing some of the older brand assets and parallel creating new branding.
Process
Discovery Blue print
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Phase 1
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Research
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Phase 2
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Outcome
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